Anko Sweets

The design for this logo, branding and packaging was inspired from our love for the Japanese culture. We wanted to design something that fits the Japanese and the overall Asian market in the high end luxury good where people can buy for the family as gifts.

‘Anko’ means the ‘red bean paste’ in Japanese. We incorporate the symbols that are commonly seen in Japanese traditional art painting such as Crane, moon, cloud etc. The way it is drawn also represent the way the Japanese traditional art would have painted it. The word is used as the brand name along with the symbols in the logo to emphasise that the product enclosed in packaging is a traditional Japanese luxury sweet.